Web Design Agency Jacksonville: Reliable Web Production Improves Online Existence

Interface (UI) and User Experience (UX) Design: The Heart of Website Design

Ever landed on a site and instantly felt lost? Or maybe you were constantly disappointed trying to discover what you required? That's frequently the outcome of neglecting Interface (UI) and User Experience (UX) style (Fisher Agency). Think of walking into a store where the items are spread arbitrarily, and the signs are confusing. You 'd probably turn around and leave? The exact same holds true for sites. A complicated or clunky site design can cause high bounce rates and missed out on chances. User experience is not just about visual appeals; it has to do with developing a seamless, instinctive journey for your visitors. It has to do with comprehending their needs and crafting a website that expects and fulfills those requirements easily

The Obstacles of Ignoring UI/UX

Producing a website that is both aesthetically appealing and easy to use can be an intricate endeavor. Lots of services battle with:

• Navigation Issues: Visitors can't find what they're searching for. Think of a prospective customer frantically trying to locate your services page, just to give up after endless scrolling and clicking.
• Poor Mobile Responsiveness: In today's mobile-first world, a website that does not adapt to various screen sizes is a significant turnoff. It's like attempting to fit a square peg in a round hole-- it just doesn't work.
• Inconsistent Branding: A disjointed visual experience can puzzle visitors and dilute your brand identity. Consider it as sending out blended signals-- are you expert or spirited? Trustworthy or experimental?
• Slow Loading Times: In the age of pleasure principle, slow loading times are a death knell for websites. Every 2nd counts, and a hold-up can send out visitors going to your competitors.

Fisher Agency: Crafting Exceptional Digital Experiences

At Fisher Agency, we comprehend that website style is more than just creating a quite page; it has to do with crafting an experience. We dive deep into comprehending your target audience, their habits, and their needs. We then translate this knowledge into a visually sensational and highly functional site that drives outcomes. We do not just construct sites; we construct digital experiences that captivate, engage, and convert.

Our Technique to UI/UX

Our company believe that fantastic UI/UX is the foundation of efficient website design. Here's how we guarantee your website stands apart:

1. User-Centric Design: We put your users at the heart of everything we do. Our designs are based upon extensive user research study and testing, guaranteeing that your site satisfies their needs and expectations.
2. User-friendly Navigation: We develop clear and rational navigation structures that make it simple for visitors to find what they're trying to find. Bid farewell to aggravating dead ends and hey there to seamless surfing.
3. Mobile-First Technique: We develop with mobile in mind, making sure that your site looks and operates flawlessly on all devices. Reach your audience anywhere they are, whenever they desire.
4. Brand Consistency: We make sure that your site shows your brand name identity, creating a cohesive and unforgettable experience for your visitors. Develop trust and acknowledgment with a consistent visual presence.
5. Performance Optimization: We optimize your website for speed and performance, guaranteeing that it loads rapidly and runs efficiently. Keep your visitors engaged and reduce bounce rates with a lightning-fast experience.

With Fisher Agency, you're not simply getting a website; you're getting a strategic tool developed to attain your company objectives. Let us help you develop a digital experience that sets you apart from the competition and drives meaningful outcomes. It's time to turn your website into a powerful possession that works for you, not versus you.

Site Style Solutions in Jacksonville, FL

Jacksonville, Florida, a vibrant city on the Atlantic coast, boasts a population of over 900,000 locals, making it the most populous city in Florida. Known for its beautiful beaches, extensive park system, and thriving organization environment, Jacksonville provides a special mix of metropolitan facilities and natural charm. The city's strong economy, diverse culture, and warm environment make it an attractive location to live and work.

For a totally free consultation and expert suggestions on Site Design, reach out to Fisher Agency today - Fisher Agency. They can help you create a site that fulfills your particular requirements and goals

1. Website Design: Designing a site's look and feel and UX is key to drawing in and retaining visitors. Good Website Design improves a brand and guides users smoothly through the digital realm.
2. User Interface Design: User Interface Design concentrates on the graphic components and interactivity of a digital product. A carefully designed UI is crucial for creating captivating and easy-to-use online experiences.
3. User Experience: User Experience focuses on how people feel when interacting with a digital product. It has a key role in developing engaging and productive online presences.
4. Responsive Web Design: Responsive Web Design ensures the best viewing experience on various devices. It's vital for creating flexible digital user interfaces.
5. Html: Html provides the structure and material for webpages. It is crucial for creating the graphic design and engaging elements of online presences.
6. Css: CSS dictates the visual appearance of online content, governing elements like layout, colors, and fonts. This styling language is essential for creating appealing and user-friendly digital experiences.
7. Javascript: JavaScript brings to life web pages, rendering them engaging and lively. It's essential for developing engaging user interactions in online settings.
8. Web Accessibility: Web Accessibility assures digital content is usable by all, consisting of people with disabilities. Incorporating accessibility from the beginning of development results in more all-encompassing and user-friendly online experiences.
9. Web Development: Web Development is the creation and maintenance of sites on the internet, ensuring functionality and user experience. It is vital for establishing an online existence and crafting interesting digital stages.
10. Content Management System: A Content Management System (CMS) helps in developing, managing, and modifying digital content. It allows users to construct and keep a online presence without requiring to code.
11. Search Engine Optimization: Search Engine Optimization enhances online presence through tactical content and technical alterations. This process is essential to improve a site's ranking and attract more organic traffic, resulting in bigger success for any online presence.
12. Wireframe: Wireframes are skeletal layouts that define a digital product's layout and features. They are essential for mapping user flows and content structure before visual design starts for online platforms.
13. Prototype: An Prototype is a preliminarily version of a system, utilized to assess and refine its functionality and user experience. In interactive application creation, prototypes enable designers to visualize the layout and flow of content before final development.
14. Bootstrap Framework: Bootstrap is a well-known open-source framework for creating adaptable, mobile first web apps. It offers ready-made elements and utilities that streamline the procedure of making uniform and attractive online presences.
15. Front End Development: Front End Development centers on constructing the user interface and interactive elements of a website. It forms the appearance and user experience of online apps.
16. Back End Development: Back End Development is the engine that drives the functionality and data administration of web applications. It ensures seamless user experiences by managing server-side logic, databases, and APIs.
17. Hypertext Transfer Protocol: Hypertext Transfer Protocol is the basis for data communication on the web, enabling browsers to ask for and receive resources from servers. It dictates how content is delivered, influencing the structure and display of online creations.
18. Domain Name System: The Domain Name System translates user-friendly names to IP addresses, directing users toward the right server. This is essential for online presence creation, ensuring people can easily find and get to content.
19. Web Hosting: Website Hosting provides the required server storage and infrastructure for your site to be accessible on the internet. This is a basic element that allows the design to reach its target audience.
20. Cross Browser Compatibility: Cross Browser Compatibility ensures a consistent user feeling across different web browsers. It's essential for reaching a wider audience and maintaining the planned look and functionality of web products.
21. Mobile First Design: Mobile-first design prioritizes creating layouts and features for smaller screens first. This method guarantees great user interactions across all devices when building online platforms.
22. Conversion Rate Optimization: Conversion Rate Optimization (CRO) improves the user experience to guide more visitors to intended actions. Using CRO strategies is essential for boosting the performance of an online site and increasing its potential.
23. Typography: Typography greatly impacts user experience by making content easy to read and interesting on digital interfaces. It creates visual hierarchy and brand identity, affecting how visitors perceive and interact with the platform.
24. Color Theory: Color Theory guides aesthetic choices, affecting user perception and engagement. Strategic use of color principles improves visual appeal and user experience for digital interfaces.
25. Information Architecture: Information Architecture organizes and orders content to ensure ease of use and discoverability. It's crucial for creating effective digital interactions.
26. User Centered Design: User Centered Design prioritizes the target audience's needs and preferences throughout the development process. This approach ensures digital platforms are user-friendly, easy to use, and useful for their intended users.
27. Human Computer Interaction: Human-Computer Interaction principles direct the development of user-friendly digital interfaces. Taking into account these principles leads to more intuitive and efficient online experiences.
28. Usability: Usability ensures a site is easy to navigate and understand. It's crucial for creating compelling online experiences that satisfy user needs well.
29. Prototyping: Prototyping is vital for visualizing and testing interactive layouts before full development. It assists in refine user experience and identify possible issues early in the digital interface creation process.
30. Interaction Design: Interaction Design influences how users engage with digital interfaces. It's essential for crafting intuitive and enjoyable online experiences.
31. Visual Design: Visual design focuses on the artistic charm and usability of online interfaces. It shapes the way users interact, guiding users through content with well-made layouts and engaging visuals for the best interaction.
32. Accessibility: Accessibility ensures digital content is usable by everyone, regardless of ability. Focusing on it in development forms inclusive online experiences for all users.
33. User Research: User Research informs the procedure of creating effective online platforms by understanding user requirements and behaviors. This understanding guarantees that the digital product satisfies user expectations and achieves its intended purpose.
34. User Testing: User feedback shows how real people use a digital product, spotting usability issues and guiding improvements. This feedback is essential for developing impactful and user-centered online interactions.
35. Navigation Design: Navigation Design guides users across digital interfaces, making sure of easy access to desired content. It's vital for good user experiences and successful digital property use.
36. Call To Action: A Call To Action encourages users to take a particular action. This is vital for guiding visitors and obtaining goals on a digital platform.
37. Layout Design: Layout Design organizes elements well and attractively. It's vital for developing captivating and user-friendly online presentations.
38. Content Strategy: Content Strategy guides the planning, creation, distribution, and governance of useful and practical content. It ensures that content aligns with user requirements and business objectives, forming the total digital presence.
39. Design Patterns: Design Patterns are reusable answers to frequent software development problems. They streamline the creation of web applications by providing proven architectural blueprints.
40. Heuristic Evaluation: Heuristic Evaluation assesses a user interface usability according to well-known principles. It aids detect and fix design flaws in engaging systems, improving the general user experience and satisfaction.
41. Cognitive Load: Cognitive Load concerns the intellectual effort required to process information. Lowering unnecessary Cognitive Load is crucial for creating user-friendly digital interfaces.
42. User Persona: User Personas are fictional, typical users that assist with decisions about site development. They guarantee the final product satisfies target audience needs and goals, resulting in a more successful and user-centered digital experience.
43. User Interface: User Interface is the point of connection between a user and a digital product. It plays a critical role in how visitors perceive and use online platforms.
44. Persona: Personas are fictional characterizations of ideal users, shaping content and layout decisions. They aid tailor digital experiences to fulfill audience needs and improve engagement.
45. A/B Testing: A/B Testing evaluates a pair of variants of a webpage to figure out which does better with people. This data-driven approach assists enhance digital experiences for sales and engagement.
46. User Journey: User Journey maps show how users interact with a product or service, outlining their experiences and pain points. Understanding these journeys is crucial for creating intuitive and successful online platforms.
47. Task Analysis: Task Analysis identifies user goals and breaks them into more manageable steps. This informs the development of effective and easy-to-use online platforms.
48. Click Through Rate: Click Through Rate (CTR) assesses how often users click on a specific link compared to how many times they see it. A strong CTR suggests effective online layout and content, resulting in increased user engagement.
49. Customer Experience: Client Experience influences how users view a brand and its services. Positive digital interactions are crucial for engagement and conversions on online platforms.
50. Media Query: Media Query enable information adjustment for various display dimensions and device capabilities. This ensures the best user experience across various platforms when accessing content online.
51. Viewport: The Viewport governs how content is scaled on different screens. Configuring it correctly guarantees optimal viewing experience across different devices when developing for the internet.
52. Flexible Grid Layout: Flexible Grid Layouts provide a flexible structure for arranging content. They guarantee best user experience across different devices and screen sizes, improving online presence.
53. Flexible Images: Adaptable images conform to assorted screen dimensions, maintaining visual attractiveness and averting layout issues. They are vital for making sure a good user experience on different devices when online platform creation. Flexible Images
54. Fluid Layout: Flexible layouts adjust to various screen dimensions, offering an optimal viewing experience across devices. This responsiveness is vital for modern digital interfaces.
55. Progressive Enhancement: Progressive Enhancement is a plan for creating applications that focuses on core functionality initially, then including enhancements for users with more advanced browsers and internet connections. This approach ensures basic content and features are available to everyone, while providing an enriched experience for those with newer technology.
56. Bootstrap: Bootstrap is a popular open-source system for building adaptable, mobile-first online presences. It offers premade components and utilities that streamline the procedure of designing interfaces for the internet.
57. Foundation Framework: Foundation Framework is a responsive front-end system that offers a grid system, ready-made components, and templates. It streamlines the process of creating user interfaces for online platforms.
58. Web Standards: Web Standards assure interoperability and accessibility across various browsers and devices. They provide a uniform foundation for making online content, promoting a better user experience.
59. Screen Resolution: Screen Resolution impacts how content displays, affecting visuals and user experience. Adjusting to different screen sizes is important for the best digital presentation.
60. Adaptive Web Design: Adaptive Web Design crafts encounters that adapt to different screen sizes and devices. This approach guarantees online content remains reachable and user-friendly on different platforms.
61. Touchscreen: Touchscreens have revolutionized how users interact with online content. Their sensitivity and instinctive gestures form digital experiences for seeing on any type of screen.
62. Breakpoints: Breakpoints are key in responsive layouts, allowing content to adapt smoothly to various screen sizes. They ensure ideal viewing experiences across various devices when constructing digital interfaces.
63. Progressive Web App: PWAs enhance user experience by providing app-like features directly through web browsers. They boost user interaction and reachability for online presences.
64. Hypertext Markup Language: Hypertext Markup Language organizes and displays content on the web. It's the foundation for developing online presentations and interactive experiences.
65. Dom: The Document Object Model represents a page's structure, allowing dynamic content manipulation with code. It's essential for interactive user experiences and changing elements of a webpage.
66. Web Browser: Web browsers are essential for seeing and interacting with web based content, showing how users will experience online platforms. Therefore, developers must consider browser compatibility to ensure their web creations are available and function correctly across different platforms.
67. Html5: Html5 is the foundation for structuring and displaying information on the internet. It enables developers to create interesting and dynamic online experiences.
68. W3C: The develops guidelines for the World Wide Web, ensuring compatibility and accessibility across different platforms. These standards greatly impact how online content is created and displayed.
69. Markup Language: Markup Languages offer the framework and content for virtual interfaces. They are vital for organizing information and defining how it's shown on the internet.
70. Semantic Html: Semantic Html uses semantic elements to structure content, improving accessibility and SEO. This organized method improves the visitor experience and overall site creation.
71. Web Page: A Web Page is a fundamental building block for online presence, supplying content and functionality to users. Its meticulous arrangement and styling shape the general user experience of the digital platform.
72. Hyperlink: Links connect different pages, letting users to browse content effortlessly. They are vital for creating site structure and easy-to-use interfaces.
73. Client Server Model: The Client Server Model permits users to ask for resources from a central server, enabling engaging and dynamic online experiences. This architecture is crucial for building and delivering modern web applications.
74. Web Server: The Web Server supplies content and functionality to users through the internet. It is a key component in structuring online presence and digital interfaces.
75. Frontend Development: Frontend Development creates the user interface and UX of web apps. It connects the gap between backend features and user interaction, determining how users see and engage with online platforms.
76. Web Typography: Web Typography is crucial for making visually appealing and readable web content. Proper use of fonts and layout boosts user experience and reinforces a site's general aesthetic.
77. Media Queries: Media Queries enable content adjustment depending on device characteristics. This permits responsive designs that provide optimal viewing experiences on different screens.
78. Web Forms: Web Forms are critical for user interaction, letting visitors to enter information and interact with a site. Their successful implementation greatly contributes to a positive user experience and general site presentation.
79. Cascading Style Sheets: CSS determines the graphic appearance of content organized with HTML. It handles aspects like design, colours, and fonts, guaranteeing a uniform and appealing user interface for online platforms.
80. Web Design: Web Design focuses on the aesthetics and usability of internet sites. It influences the user experience and general appeal of digital presences.
81. Box Model: The Box Model is a core idea that defines how elements are arranged on a webpage. It determines the content, padding, border, and margin of items, influencing layout and spacing.
82. Flexbox: Flexbox is a CSS layout model that offers an efficient way to organize, align, and allocate space among items in a container, even when their size is unclear or dynamic. It's especially useful for creating responsive user UIs on various screen dimensions and device types.
83. Grid Layout: Grid Layout is a robust CSS utility for creating complex and adaptive page layouts. It enables programmers to accurately control the placement and sizing of items, leading to engaging and easy-to-use online experiences.
84. Selectors: The Selectors target certain HTML elements for styling. They are crucial for controlling the look of online interfaces.
85. Properties: Attributes define the look and behavior of elements, influencing layout, colors, and responsiveness. They are crucial for crafting visually appealing and functional online experiences.
86. Pseudo Classes: Pseudo Classes enhance styling by focusing on elements based on their condition or position, not just HTML structure. This dynamic control enhances user interface and interaction in digital development.
87. Css Variables: Css Variables streamline styling, enabling productive theme management and uniform aesthetics throughout online UIs. They allow central oversight and simple changes of layout aspects.
88. Specificity: Specificity in styling determines which CSS rules apply, ensuring elements display as intended. It's crucial for managing conflicts and developing a predictable, maintainable user interface in digital platforms.
89. Inheritance: Inheritance encourages code reuse and consistency by permitting design elements to inherit attributes from parent components. This guarantees a streamlined and effective method to interface development.
90. Css Frameworks: Css Frameworks make easier styling and layout, offering ready-to-use parts for building user UIs. These frameworks speed up development and assure consistency across digital experiences.
91. Sass: Sass, a is a CSS preprocessor that improves styling with features like variables and nesting. It eases the creation of advanced and sustainable layouts for digital platforms.
92. Less: Less is a CSS preprocessor that expands upon the functionality of CSS, enabling developers to write more structured, maintainable, and dynamic stylesheets. It streamlines the process of styling digital platforms and online presences by introducing features like variables, mixins, and functions.
93. Css Animations: CSS animations bring life to interfaces, enhancing user experience through engaging visual feedback. They have a key role in making dynamic and interactive digital experiences.
94. Transitions: Transitions enhance user experience by in a visual manner linking various states or sections. Thoughtful implementation guides users through interactive interfaces, improving engagement and navigation.
95. Document Object Model: The Document Object Model (DOM) is a programming interface for HTML and XML documents. It represents the structure of a page, allowing scripts to dynamically access and update content, structure, and styles, ultimately impacting building online presences.

• 32206: 32206 is a zip code encompassing a diverse region of Jacksonville FL. It includes Arlington, known for its mid-century architecture and easy access to downtown.
• 32207: The 32207 zip code is a zip code encompassing sections of Jacksonville's Southside, recognized for its blend of residential areas and commercial developments. It includes varied neighborhoods and convenient access to major roadways. Jacksonville FL
• 32208: 32208 is a postal code encompassing parts of Jacksonville FL's Southside, recognized for its combination of residential areas and business hubs. It includes popular spots like the Avenues Mall and nearby business parks.
• 32209: 32209 is a zip code covering sections of Arlington, a large and varied residential district in Jacksonville FL. It offers a combination of accommodation options, parks, and simple access to downtown.
• 32210: 32210 is a vibrant neighborhood in Jacksonville FL, known for its combination of housing areas and commercial businesses. It gives a handy location with easy access to main roads and nearby conveniences.
• 32211: The 32211 postal code is a zip code primarily covering the Arlington area of Jacksonville FL. It is a vast residential area with a combination of housing choices, retail businesses, and parks.
• 32099: The 32099 ZIP code encompasses Ponte Vedra Beach, a coastal community recognized for its high-end homes and golf courses. It provides stunning beaches and a relaxed, resort style atmosphere.
• 32201: 32201 is a city center Jacksonville FL postal code encompassing the urban core. It features sites such as the Jacksonville Landing and historical buildings.
• 32202: 32202 is a vibrant neighborhood in Jacksonville FL, known for its historical allure and varied community. It provides a combination of housing, local businesses, and cultural sites.
• 32203: 32203 is a zip code encompassing a big part of Jacksonville FL's downtown area and surrounding communities. It includes several historical structures, businesses, and housing districts along the St. Johns River.
• 32204: 32204 is a zip code covering the neighborhood of Ortega in Jacksonville FL. It's a rich and historic area known because of its waterfront properties and oak-lined streets.
• 32205: 32205 is a zip code covering a big part of Jacksonville FL's urban core, containing the historic Riverside and Avondale neighborhoods. Known for its vibrant arts scene, diverse architecture, and walkable streets, 32205 provides a blend of residential, commercial, and leisure spaces.
• 32212: The 32212 area code is a zip code covering parts of Jacksonville FL's Southside, known for its mix of housing developments and commercial centers. It offers a variety of housing options, shopping, and restaurants.
• 32214: 32214 is a zip code encompassing parts of Jacksonville's Southside, recognized for its combination of residential areas and commercial developments. It offers a mixture of suburban living with easy access to shopping, dining, and major roadways.
• 32215: 32215 is a zip code including several neighborhoods in Jacksonville FL's Southside area. It's recognized for a blend of housing sections, business hubs, and proximity to important roads.
• 32216: 32216 is a zip code including parts of Jacksonville's Southside, noted for its combination of residential areas and commercial developments. It provides a suburban vibe with ready access to shopping, dining, and major roadways.
• 32217: 32217 is a zip code covering a large portion of Mandarin, a suburb in Jacksonville FL famous for its scenic waterfront views. It features a blend of residential neighborhoods, parks, and business developments along the St. Johns River.
• 32218: 32218 is a zip code covering parts of the Southside neighborhood in Jacksonville FL. It's a primarily residential section with a mix of apartments, condos, and single-family houses.
• 32227: The 32227 zip code covers the Jacksonville Beach area, offering a combination of housing neighborhoods and beachfront attractions. It is known for its calm coastal lifestyle and popular surfing spots. Jacksonville FL
• 32228: 32228 is a zip code covering the Jacksonville FL region. It is recognized for its grainy shores, vibrant boardwalk, and oceanfront leisure pursuits.
• 32229: 32229 is a postal code encompassing the Arlington area of Jacksonville FL. It's a large residential and business district located east of the St. Johns River.
• 32235: 32235 is a zip code primarily covering the Arlington area of Jacksonville FL. It's a large residential area with a combination of homes, retail, and commercial businesses.
• 32236: 32236 is a zip code encompassing the Ocean Way and NewBerlin neighborhoods in Jacksonville FL. It's a largely residential area recognized for its residential character and proximity to the Jacksonville International Airport.
• 32237: That ZIP code is a zip code encompassing a part of Jacksonville's Southside area. It's known for a mix of residential neighborhoods, commercial centers, and proximity to the University of North Florida.
• 32238: 32238 is a zip code encompassing sections of Jacksonville FL's Southside, known for its blend of housing and commercial developments. It features popular shopping centers, office parks, and varied housing choices.
• 32239: 32239 is a zip code covering the Kernan area of Jacksonville FL. It is a growing residential area with a blend of housing selections and handy access to amenities.
• 32240: 32240 is a zip code encompassing the Argyle Forest neighborhood in Jacksonville FL. This region is known for its family-friendly atmosphere and residential development.
• 32241: 32241 is a Jacksonville FL zip code covering the Southside Estates area. It's a mainly residential area with a combination of homes and convenient access to major roadways.
• 32244: 32244 is a zip code including the Jacksonville Beaches area. It includes Neptune Beach, Atlantic Beach, and some of Jacksonville Beach.
• 32219: 32219 is a zip code linked with the Mandarin area in Jacksonville FL. It's a big residential location known for its blend of long-standing communities and more recent projects.
• 32220: The 32220 area code is a zip code covering the Argyle Forest neighborhood in Jacksonville FL. It's a primarily residential area known for its family-friendly atmosphere and convenient access to shopping and dining.
• 32221: The 32221 is a zip code covering parts of Jacksonville FL's Southside, recognized for its mix of housing developments and business parks. It includes communities like Baymeadows and Deerwood, providing a range of housing and retail choices.
• 32222: That zip code in Jacksonville, FL covers the Beach Haven and South Beach sections. This area is known for its proximity to the shore and residential communities.
• 32223: 32223 is a zip code enclosing the Mandarin neighborhood of Jacksonville FL. It's a big housing area known for its past, parks, and closeness to the St. Johns River.
• 32224: 32224 is a zip code covering Jacksonville Beach, a shoreline community recognized for its grainy beaches. Residents and tourists same enjoy surfing, angling, and a vibrant promenade scene in Jacksonville FL.
• 32225: 32225 is a zip code encompassing Jacksonville FL's Southside area, recognized because of its combination of residential areas, commercial hubs, and proximity to the St. Johns River. It offers a blend of suburban living with convenient entry to stores, dining, and recreational opportunities.
• 32226: 32226 is a zip code covering the Southside neighborhood of Jacksonville FL. It's a big, diverse area known for its commercial centers, residential communities, and closeness to the St. Johns River.
• 32230: 32230 is a zip code encompassing the Jacksonville FL neighborhoods of Arlington and Fort Caroline. This location offers a mix of housing developments, parks, and historical sites.
• 32231: 32231 is the zip postal code for Mandarin, a big suburban neighborhood in Jacksonville FL known because of its history and picturesque views along the St. Johns River. It offers a combination of residential areas, parks, and commercial centers.
• 32232: 32232 is the zip code for the Kernan area of Jacksonville FL. It is a growing suburban community recognized because of its housing areas and proximity to the beach.
• 32234: 32234 is the zip code for the Mandarin community in Jacksonville FL. It's a large residential area known for its past, parks, and proximity to the St. Johns River.
• 32245: 32245 is a zip code encompassing a few communities in Jacksonville FL, including the wealthy Deerwood area recognized for its gated neighborhoods and the expansive St. Johns Town Center retail and restaurant destination. Locals can appreciate a combination of upscale living, retail convenience, and closeness to major roadways.
• 32246: 32246 is a zip code covering the Hodges Boulevard area in Jacksonville FL. It's a primarily residential area with a blend of housing options and commercial developments.
• 32247: 32247 is a zip code encompassing the Mandarin area in Jacksonville FL. It's a large residential area famous for its historical origins, riverfront scenery, and welcoming atmosphere.
• 32250: The 32250 is a zip code covering a portion of Jacksonville FL's Southside, known for its mix of housing areas and business expansions. It covers sections of the Baymeadows area, providing a variety of housing options and convenient access to shopping and restaurants.
• 32254: 32254 is a postal code encompassing parts of Jacksonville's Southside, recognized for its mix of residential areas and commercial developments. It contains the well-known Deerwood Park and Tinseltown areas.
• 32255: 32255 is a zip code including multiple areas in Jacksonville FL's south side area. It presents a blend of residential neighborhoods, commercial centers, and proximity to major highways.
• 32256: 32256 is a postal code covering sections of the South Side neighborhood in Jacksonville FL. It offers a blend of living spaces, shopping areas, and entertainment options.
• 32257: 32257 is a zip code encompassing the Kernan and Hodges Boulevards region of Jacksonville FL. This region is known for its residential communities, retail locations, and proximity to the University of North Florida.
• 32258: 32258 is a zip code covering portions of Jacksonville FL's Southside, known for domestic areas and commercial projects. It covers neighborhoods like Baymeadows and Deer Wood, offering a blend of housing choices and handy entrance to purchasing and dining.
• 32260: That zip code is a zip code covering Jacksonville FL's Southside neighborhood. It features a blend of residential areas, commercial developments, and proximity to the St. Johns River.
• 32277: 32277 is the zip code for Jacksonville FL, a coastal community known for its sandy shores and vibrant boardwalk. It provides a mix of residential areas, hotels, restaurants, and recreational activities.

• Cummer Museum of Art and Gardens: The Cummer Museum of Art and Gardens exhibits a wide collection of art covering various eras and cultures. Visitors can also wander lovely formal gardens overlooking the St. Johns River in Jacksonville FL.
• Jacksonville Zoo and Gardens: Jacksonville Zoo and Gardens displays a diverse assortment of creatures and plants from around the world. It offers interesting exhibits, educational activities, and preservation initiatives for guests of all ages. Jacksonville FL
• Museum of Science and History: This Museum of Science & History in Jacksonville FL showcases interactive exhibits and a planetarium suitable for all ages. Guests can discover science, history, and culture through interesting displays and informative programs.
• Kingsley Plantation: Kingsley Plantation is a historical site that offers a glimpse into Florida's plantation history, encompassing the lives of enslaved people and the planter family. Visitors can tour the grounds, such as the slave quarters, plantation house, and barn. Jacksonville FL
• Fort Caroline National Memorial: Fort Caroline National Memorial honors the 16th-century French try to create a colony in Florida. It provides displays and paths exploring the history and natural environment of the area in Jacksonville FL.
• Timucuan Ecological and Historic Preserve: Timucuan Ecological and Historic Preserve safeguards one of the remaining pristine coastal marshes on the Atlantic Coast. It maintains the history of the Timucuan Indians, European explorers, and plantation owners.
• Friendship Fountain: Friendship Fountain is a large, well-known water fountain in Jacksonville FL. It features impressive water shows and lights, which makes it a favorite attraction and meeting spot.
• Riverside Arts Market: Riverside Arts Market in Jacksonville FL, is a vibrant weekly arts and crafts market beneath the Fuller Warren Bridge. It showcases regional craftspeople, live music, food vendors, and a gorgeous scene of the St. Johns River.
• San Marco Square: San Marco Square is a delightful retail and dining district with a European-inspired ambiance. It is renowned for its high-end boutiques, restaurants, and the iconic fountain featuring lions. Jacksonville FL
• St Johns Town Center: St. Johns Town Center is an high-end open-air retail center in Jacksonville FL, featuring a selection of high-end stores, well-known labels, and restaurants. It's a top spot for purchasing, eating, and entertainment in Northeast Florida.
• Avondale Historic District: Avondale Historic District presents appealing early 20th-century architecture and boutique shops. It's a dynamic neighborhood known for its local restaurants and historic character. Jacksonville FL
• Treaty Oak Park: Treaty Oak Park is a gorgeous park in Jacksonville FL, home to a massive, ancient oak tree. The park provides a tranquil escape with walking paths and breathtaking views of the St. Johns River.
• Little Talbot Island State Park: Little Talbot Island State Park in Jacksonville FL provides untouched beaches and varied ecosystems. Guests can enjoy recreation such as hiking, camping, and observing wildlife in this natural coastal setting.
• Big Talbot Island State Park: Big Talbot Island State Park in Jacksonville FL, offers breathtaking shoreline scenery and diverse habitats for nature enthusiasts. Explore the unique boneyard beach, walk picturesque trails, and watch abundant wildlife in this beautiful wildlife sanctuary.
• Kathryn Abbey Hanna Park: Kathryn Abbey Hanna Park in Jacksonville FL, offers a stunning beach, forested paths, and a 60-acre freshwater lake for recreation. It is a well-known place for camping, surfing, kayaking, and biking.
• Jacksonville Arboretum and Gardens: Jacksonville Arboretum and Gardens offers a beautiful ecological getaway with diverse paths and specialty gardens. Guests can discover a range of plant life and savor serene outdoor recreation.
• Memorial Park: Memorial Park is a 5.25-acre area that acts as a tribute to the over 1,200 Floridians who gave their lives in World War I. The park features a sculpture, reflecting pool, and gardens, offering a place for remembrance and thought. Jacksonville FL
• Hemming Park: Hemming Park is Jacksonville FL's oldest park, a historic open square holding events, markets, and community get-togethers. It provides a lush space in the center of downtown with art installations and a lively ambiance.
• Metropolitan Park: Metropolitan Park in Jacksonville FL provides a stunning waterfront location for gatherings and leisure. Featuring play areas, a music stage, and scenic vistas, it's a well-known spot for residents and tourists as well.
• Confederate Park: Confederate Park in Jacksonville FL, was originally designated to pay tribute to Confederate soldiers and sailors. It has since been renamed and repurposed as a place for local events and recreation.
• Beaches Museum and History Park: Beaches Museum and History Park protects and communicates the distinct history of Jacksonville's beaches. Explore exhibits on local life-saving, surfing, and original beach communities.
• Atlantic Beach: The city of Atlantic Beach provides a lovely seaside town with beautiful beaches and a peaceful atmosphere. Guests can relish surfing, swimming, and exploring local shops and restaurants near Jacksonville FL.
• Neptune Beach: The city of Neptune Beach provides a traditional Florida beach town experience with its grainy beaches and laid-back vibe. People can partake in surfing, swimming, and exploring nearby shops and restaurants in Jacksonville FL.
• Jacksonville Beach: Jacksonville Beach is a dynamic coastal city known because of its grainy shores and surf scene. It provides a blend of leisure activities, restaurants, and nightlife along the Atlantic Ocean.
• Huguenot Memorial Park: This park offers a beautiful beachfront location with options for campgrounds, fishing, and birdwatching. Guests can enjoy the natural charm of the area with its diverse wildlife and scenic coastal views in Jacksonville FL.
• Castaway Island Preserve: Castaway Island Preserve in Jacksonville FL, offers scenic trails and walkways through varied ecosystems. Guests can relish nature walks, bird watching, and exploring the beauty of the coastal area.
• Yellow Bluff Fort Historic State Park: Yellow Bluff Fort Historic State Park in Jacksonville FL protects the earthen remnants of a Civil War Confederate fort. Guests can discover the historic site and learn about its meaning by way of informative exhibits.
• Mandarin Museum & Historical Society: The Mandarin Museum & Historical Society conserves the past of the Mandarin within Jacksonville FL. Visitors can view displays and relics that display the area's unique past.
• Museum of Southern History: This Museum of Southern History displays artifacts and displays related to the history and culture of the Southern United States. Visitors are able to investigate a variety of topics, including the Civil War, slavery, and Southern art and literature. Jacksonville FL
• The Catty Shack Ranch Wildlife Sanctuary: The Catty Shack Ranch Wildlife Sanctuary in Jacksonville FL, offers guided walking tours to see saved big cats and other exotic animals. It's a non-profit organization dedicated to providing a safe, loving, forever home for these animals.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

   1. ^ Jump up to:^{a b} Lester, Georgina. "Different jobs and responsibilities of various people involved in creating a website". Arts Wales UK. Retrieved 2012-03-17.
   2. ^ CPBI, Ryan Shelley. "The History of Website Design: 30 Years of Building the Web [2022 Update]". smamarketing.net. Retrieved 2022-10-12.
   3. ^ "Longer Biography". Retrieved 2012-03-16.
   4. ^ "Mosaic Browser" (PDF). Archived from the original (PDF) on 2013-09-02. Retrieved 2012-03-16.
   5. ^ Zwicky, E.D; Cooper, S; Chapman, D.B. (2000). Building Internet Firewalls. United States: O'Reily & Associates. p. 804. ISBN 1-56592-871-7.
   6. ^ Jump up to:^{a b c d} Niederst, Jennifer (2006). Web Design In a Nutshell. United States of America: O'Reilly Media. pp. 12–14. ISBN 0-596-00987-9.
   7. ^ Jump up to:^{a b} Chapman, Cameron, The Evolution of Web Design, Six Revisions, archived from the original on 30 October 2013
   8. ^ "AMO.NET America's Multimedia Online (Internet Explorer 6 PREVIEW)". amo.net. Retrieved 2020-05-27.
   9. ^ Jump up to:^{a b} "W3C Markup Validation Service".
   10. ^ W3C. "Web Accessibility Initiative (WAI)".
   11. ^ "What is Web Design?". The Interaction Design Foundation. Retrieved 2022-10-12.
   12. ^ THORLACIUS, LISBETH (2007). "The Role of Aesthetics in Web Design". Nordicom Review. 28 (28): 63–76. doi:10.1515/nor-2017-0201. S2CID 146649056.
   13. ^ "What is a Web Designer? (2022 Guide)". BrainStation®. Retrieved 2022-10-28.
   14. ^ Castañeda, J.A Francisco; Muñoz-Leiva, Teodoro Luque (2007). "Web Acceptance Model (WAM): Moderating effects of user experience". Information & Management. 44 (4): 384–396. doi:10.1016/j.im.2007.02.003.
   15. ^ "Building a resilient frontend using progressive enhancement". GOV.UK. Retrieved 27 October 2021.
   16. ^ "Rolling out mobile-first indexing". Official Google Webmaster Central Blog. Retrieved 2018-06-09.
   17. ^ Stone, John (2009-11-16). "20 Do's and Don'ts of Effective Web Typography". Retrieved 2012-03-19.
   18. ^ World Wide Web Consortium: Understanding Web Content Accessibility Guidelines 2.2.2: Pause, Stop, Hide
   19. ^ W3C QA. "My Web site is standard! And yours?". Retrieved 2012-03-21.
   20. ^ Christensen, Mathias Biilmann (2015-11-16). "Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo". Smashing Magazine. Retrieved 2016-10-26.
   21. ^ Soucy, Kyle, Is Your Homepage Doing What It Should?, Usable Interface, archived from the original on 8 June 2012
   22. ^ Nielsen, Jakob (10 November 2003), The Ten Most Violated Homepage Design Guidelines, Nielsen Norman Group, archived from the original on 5 October 2013
   23. ^ Knight, Kayla (20 August 2009), Essential Tips for Designing an Effective Homepage, Six Revisions, archived from the original on 21 August 2013
   24. ^ Spool, Jared (29 September 2005), Is Home Page Design Relevant Anymore?, User Interface Engineering, archived from the original on 16 September 2013
   25. ^ Chapman, Cameron (15 September 2010), 10 Usability Tips Based on Research Studies, Six Revisions, archived from the original on 2 September 2013
   26. ^ Gócza, Zoltán, Myth #17: The homepage is your most important page, archived from the original on 2 June 2013
   27. ^ McGovern, Gerry (18 April 2010), The decline of the homepage, archived from the original on 24 May 2013
   28. ^ Porter, Joshua (24 April 2006), Prioritizing Design Time: A Long Tail Approach, User Interface Engineering, archived from the original on 14 May 2013
   29. ^ Spool, Jared (6 August 2007), Usability Tools Podcast: Home Page Design, archived from the original on 29 April 2013
   30. ^ Jump up to:^{a b} Messner, Katie (22 April 2013), Image Carousels: Getting Control of the Merry-Go-Round, Usability.gov, archived from the original on 10 October 2013
   31. ^ Jones, Harrison (19 June 2013), Homepage Sliders: Bad For SEO, Bad For Usability, archived from the original on 22 November 2013
   32. ^ Laja, Peep (8 June 2019), Image Carousels and Sliders? Don't Use Them. (Here's why.), CXL, archived from the original on 10 December 2019
   33. ^ Oleksy, Walter (2001). Careers in Web Design. New York: The Rosen Publishing Group, Inc. pp. 9–11. ISBN 978-0-8239-3191-0.
   34. ^ Visser, Larno, et al. ChatGPT for Web Design : Create Amazing Websites. [First edition]., PACKT Publishing, 2023.

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